Victoria: A love story that has been in fashion since 1915

It all began over a century ago, in a small town in La Rioja, when Gregorio decided to name a pair of sneakers after his wife, Victoria, and they have now reached more than 50 countries. What began as a romantic gesture has grown into a brand with soul, blending history, design, and a true commitment to sustainability.

We've always made our sneakers by hand, one by one, and many are still made in La Rioja, just as they were in 1915. We focus on responsible materials, artisanal processes, and constant improvements to protect the planet without sacrificing style. Because for us, eco-friendliness isn't a fad; it's our way of doing things.

You're probably already familiar with the distinctive scent of our sneakers. It's no coincidence: during the post-war period, when rubber was scarce, we started reusing tires and, to soften their strong odor, we added a strawberry-scented perfume. What began as a creative solution became a hallmark that remains with us to this day.

And that iconic "V"? We've proudly worn it since 1977. It's much more than a logo: it's a symbol that represents a way of doing things with care, quality, and personality.

Now, Victoria takes a step further with its barefoot collection. A new concept in respectful footwear that combines health and style, designed in collaboration with doctors, physical therapists, and child development experts. The Bosco Barefoot line, made in Spain with premium materials, is designed to take care of every step of the littlest ones. And of course, we've also expanded sizes up to 35 and launched barefoot models for adults.

Victoria is history, present, and future. And you, will you join us for a walk?